The purpose of a marketing plan is to grow the company’s consumer base and strengthen its brand while aligning with the organization’s mission and vision. Some elements of marketing plans include: With a marketing plan, you’ll be given a framework to help you and your team effectively prioritize work-and then get that work done. If you’re a marketer, you know that there’s never a shortage of great ideas and things to do when it comes to marketing. Rather than focusing on solely the end goal, a marketing plan maps out all of the steps you need to reach your destination. Beth Comstock, Former CMO and Vice Chair of GE What is a marketing plan?Ī marketing plan is a detailed roadmap that outlines the different strategies a team will use to achieve organizational objectives.
